MAKE stuff

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I.D. Construction and Joinery is a North East based company that specialises in transforming homes and businesses through the introduction of cutting edge extensions and building work.

Operating for almost a decade with a 'DIY' website, the company was keen to update it's digital presence and help show off the quality projects they had been involved in.

Working with the company founder, I tweaked their logo to make it more versatile across print and digital platforms, redesigned and built their site from scratch, including rewriting all the site copy. I spent several days with the team photographing their work, making these images the backbone of their story.

The site was launched alongside a Facebook advertising strategy that helped I.D. stand out in an increasingly busy social media space. If you need an extension, give them a ring!

Design, photography, copywriting, branding: Greg Villalobos

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Hub Architecture is a small architectural consultancy that punches above it's weight. Operating for many years on the strength of its reputation, the company recently decided to improve the way it communicates to new audiences.

I worked closely with Hub to determine who they were trying to reach and what part of their story would be most effective. Whilst they work with both commercial and private clients, we agreed that it was the private sector that needed the most help in understanding the benefits of working with an architectural consultant.

The site was designed to make the most of powerful imagery, backed up with a Q&A approach to copy writing that helped demystify the architectural process.

Design, some photography, copywriting: Greg Villalobos


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Langley Furniture Works is a cabinet making and specialist joinery business nestled in the heart of Northumberland. Owned and run by Geoff Jackson, the business has been hand crafting furniture, staircases, doors, windows and everything in between for over thirty years. Whilst little has changed in the workshop, the way companies market themselves has and it was with great pleasure that I was invited to embed myself within the company to document life as a cabinet maker.

Armed with a camera I spent many hours watching trees become tangible, beautiful objects at the hands of unassuming craftsmen. In addition, with my understanding of the way the business was operating and who it's clients were, I updated the website, re-writing copy and restructuring the navigation and design in order to help visitors understand what was on offer and the processes undertaken in the design and construction of their furniture.

The result, along with Geoff's long earned reputation, has made sure that Langley's books are full well into the coming year. To see the website in action click here. To arrange a visit click here.

Design, photography, copywriting: Greg Villalobos

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Behind the scenes - the bike rack prototyopes
In 2012, on the back of a short film I made about cabinet making, I was approached by a Team GB triathlete to create a means of storing some of the many bikes that were cluttering her hallway, as well as presenting them as the works of art that they are.

The rack designed made and hung, it didn't take long for her team mates to feel left out. A few orders later and the Rye and Haystack were launched through online retailer Not On The Highstreet under the label Gregory North.

The racks are constructed from top grade birch ply and designed to triangulate weight back through the wall creating a very stable structure. For more information click here. To buy yours click here.

Rack design and construction: Greg Villalobos / Website logo: Ryan Quickfall / Photography: Graeme Rowatt / Website design: Greg Villalobos