Many of the adventure riding photos on this website were shot as part of my role of Brand Director at Adventure Spec.

We make lightweight outdoors gear for adventure motorcyclists.

It's really, really good gear.

You can find a lot more photos on the Adventure Spec website - this page is a good starting point.

I'm responsible for communicating our brand which includes much of the content, images, words and design.

You may say I found my work calling for this chapter of my career.

I know I'm lucky.


As you may have gathered, I have a bit of a thing for adventure motorcycling and photography.

I have a side gig called 'Shoot & Ride' that I have used to express the art and creative side of this calling.

Shoot & Ride has published magazines, printed stickers, run workshops and delivered email newsletters in its various chapters over the years.

As soon as I figure out where the story goes next I will update this website.

Subscribe here to be the first to know.


Before adventure bikes, my career included an early stint running a digital agency in London where winning a BAFTA was the highlight of ten years hard work.

I've also been a cabinet maker - wonderful work, but I didn’t have the patience to put my 10,000 hours in.

My day job at Adventure Spec keeps me pretty busy right now, but I do occasionally take on the odd interesting project. Please do feel free to get in touch if anything you have seen on this website sparks an itch you would like to scratch.

Thank you.

Greg Villalobos.